By Invitation · Approximately 30 Schools a Year · Primarily Southwest Florida
The fundraiser kids play. For the schools we invite.
Project Plush turns fundraising into a quest students chase and families love, with a hands-on team that runs the whole campaign.
From TB&D Fundraising Collective · Trusted by principals, PTAs & PTOs since 2001
*Based on Project Plush groups’ total profit compared with their prior year. Results vary by school.
How It Works
Earn it. Unlock it. Build it.
The kids call it the Stuff Quest. Three moves, and we handle the heavy lifting.
Earn It
Every student gets a personal fundraising page to share with family. Quest Coins add up with every donation and every quest they complete.
Unlock It
They choose the reward they actually want: a plush character and outfits to build, or, for kids who’d rather skip the plush, electronics and other prizes.
Build It
At Build Day, the kids who chose a plush stuff and take home their own. Quest complete.
Your job? Follow the playbook. Our job? Everything else.
Behind the Plush
More than plush. A fundraising experience families notice.
The plush gets the kids excited. What happens behind it is what keeps them and their families in the game.
Every student, their own campaign
A personal page to share with grandparents, aunts, uncles, and family friends, so support reaches well beyond the household.
A quest dashboard that keeps momentum
Quests, sharing, and progress live in one place, so students and parents stay engaged from launch day through Build Day.
Zero cash. Automatic reconciliation.
Every donation is collected online. No envelopes, no spreadsheets, no counting nights, and your team never handles a dollar.
Build Day
Where the quest pays off.
We bring the stuffing machines, the plush, and the prizes straight into your school.
A 16″ plush they build themselves
Not a prize from a catalog: a plush character the student chose, unlocked, and stuffed at the machine. It matters because they earned it.
Prefer a prize? No plush required
Some kids would rather skip the plush, so they spend their coins on electronics, accessories, and other prizes they pick themselves.
Classrooms level up too
Top earners get recognition, winning classrooms unlock prizes, and the whole school hits Quest Complete together.
A celebration during the school day
A live, hands-on event held right at school and run start to finish by our crew, with no inventory, shipping, or logistics on you.
Build Day format is confirmed during your inquiry, based on campaign size.
The Partnership
Limited by design, so every school is served well.
This isn’t the average fundraiser. We put real time, resources, and money into every school, so we partner with approximately 30 schools each year, primarily in Southwest Florida. Every campaign gets a dedicated TB&D point of contact and hands-on support from sign-up through Build Day. We’re looking for serious schools with serious fundraising goals, and a place in Project Plush is an exclusive privilege.
What every partner school brings
Play our daily video suite
A suite of videos made to be played at school every day, keeping students excited and the quest top of mind.
Use our social media package
A complete package for your school and PTA/PTO to share, keeping the campaign in front of families all season.
Run our weekly promotions
Weekly promotions and announcements, strategically designed to maximize participation and profit for your school.
TB&D Exclusive
Your school logo on the plush & “Everyone Builds”
Top earners can unlock a premium plush wearing a T-shirt with your school’s logo. And every student, no matter what they raised, still takes part on Build Day.
Ask us when you inquire →Now Reviewing Inquiries
Tell us about your school
Every inquiry is reviewed by our team. Tell us about your school and your preferred timeframe. We reply within one business day, and usually within a few hours.
Inquire About Availability →FAQ
Questions PTA and PTO chairs ask us first.
Straight answers, no fluff.
What kind of results have groups seen?
Project Plush groups have grown their total profit 15% to 50% over their prior year. Results vary by school, and we’ll walk through realistic expectations for yours.
How long does the fundraiser run?
Quests run 3 to 4 weeks online, then we bring Build Day to your school. We schedule the whole thing around your calendar.
What do my volunteers actually have to do?
Less than you’d think. We handle registration, collect every donation online, and run Build Day from setup to pack-out. Your team’s part is to follow our playbook: play our daily video suite, share our social posts, and run the weekly promotions we provide.
What do you expect from our school?
We’re looking for serious schools with serious fundraising goals. Accepted schools commit to using our full package: playing our daily video suite, using our social media package, and running our weekly promotions. It’s time-tested and designed to maximize participation and profit, and it’s why we can partner with only about 30 schools a year.
What if we don’t hit our fundraising goal?
Every school earns real money regardless of goal, and your profit share starts at a guaranteed 50%. We help you set a realistic target and keep momentum strong.
Is this available at our school?
Project Plush is by invitation. We partner with approximately 30 schools each year, primarily in Southwest Florida, and we’re open to larger schools elsewhere in Florida as we review each application. Inquire and we’ll look at program fit and your preferred dates together.
What happens after we inquire?
Tell us about your school and your preferred timeframe. We reply within one business day, usually within a few hours, to talk through fit and dates. Invitations aren’t automatic; they depend on program fit, our capacity for your dates, and your school’s readiness to use the full package.
Who do we contact if something comes up?
You get a dedicated TB&D point of contact from sign-up through Build Day. You’re never left figuring it out alone.
Now Reviewing Inquiries
Ready to run the fundraiser kids actually ask for?
50% guaranteed, up to 60% profit. Zero cash handling. We design the playbook and run the campaign from sign-up to celebration; your school brings it to life.
Inquire About Availability → Limited to approximately 30 schools a year, primarily in Southwest Florida. Invitations depend on program fit and our capacity for your dates.